QUANTUM THEORY & THE RISE OF THE B CORPORATION 量子思惟管理 X B型企業運動的崛起

b lab Europe.JPG

(翻譯自哈佛商學院「社企部落格」7/19/2018)

https://www.hbs.edu/socialenterprise/blog/post/quantum-theory-and-the-rise-of-the-b-corporation

作者:Kim Coupounas & Charmian Love

 

The below post is part of our Alumni for Impact series, which features alumni who are making a difference in the social sector. Kim Coupounas (MBA 1995) is Director of B Lab, the nonprofit behind Certified B Corporations. Charmian Love (MBA 2007) is Co-Founder and Chair of B Lab UK and Entrepreneur-In-Residence at The Skoll Centre for Social Entrepreneurship, Saïd Business School, University of Oxford. They describe in the below post how the rise of B Corporations is one of the most important business trends of our time.

(本篇屬於由哈佛商學院MBA校友撰文的影響力系列文章,這些校友正在社會領域發揮其影響力。 Kim Coupounas(MBA 1995)是B型實驗室的董事,B型實驗室是認證B型企業的非營利組織。 Charmian Love(MBA 2007)則畢業於牛津大學賽德商學院,為英國B型實驗室的共同創辦人,以及Skoll 社會創業家中心的駐點企業家。他們在本篇文章揭示B型企業的崛起是如何成為我們這個時代最重要的商業趨勢之一。)

 

Business is the most powerful force humans have ever created. It’s been the source of both enormous peace and prosperity, as well as massive social and environmental disruption.

商業的力量,在人類所有發明中獨佔鰲頭,既能帶給社會、環境和平繁榮,但卻也是重大破壞的罪魁禍首。

 

The challenges facing humanity and our biosphere today require that we step away from outdated ways of thinking about the true role of business in society. These challenges call us to raise our game as business leaders so we can harness the enormous power of business and wield it for a better world.

今日的人類和萬物,面臨嚴峻的生存挑戰,因此對於企業在社會當中扮演的角色,必須跳脫思想窠臼,號召企業領袖共同參與變革,發揮商業的洪荒之力,共創更美好的世界。

 

The good news? People around the world are heeding this call. It’s one of the most exciting times ever to be in business.

好消息是世界各地人士已經群起響應此一號召,締造商業史上最振奮人心的時刻!

 

Just as we are seeing advancements in quantum technology which creates greater power in processing complex information by operating beyond traditional binary systems, we’re also seeing businesses reject the binary model of the past which has pitted profit against purpose. We’re seeing a rise of businesses taking a “quantum mindset,” focusing on “both/and” rather than forced and limiting “either/or” trade-offs. We’re seeing profitable, high-growth businesses that are simultaneously solving fundamental social or environment problems.

正如今日的量子技術已經超越傳統二元系統,更具有處理複雜信息的能力;在商業世界,也出現揚棄昔日利潤與公司使命無法兼得的二元模式。越來越多企業抱持「量子心態」,打造有使命感的商業模式,無需在利潤與公司使命之間抉擇。企業不僅能夠獲利、快速成長,同時亦能解決重大的社會或環境問題。

 

The clearest place to see this in action is the B Corp movement, one of the most promising trends in business today. There are now over 2500 Certified B Corporations around the world from over 130 industries and 60 countries, representing over 150,000 workers and over $50B US in revenues. These B Corps span from household brands to venture-backed disruptors to multi-billion dollar businesses, from technology to textiles, energy to education, and food to finance.

當今最夯的商業趨勢 - B型企業運動,就是最好的證明。目前全球有2500多家B型企業,分布於130多個產業和60個國家,總計超過15萬名員工,創造500多億美元的營收。這些B型企業散布各行各業,涵蓋知名家用品牌、創投投資的新創公司、數十億美元的企業;科技業、紡織業;能源、教育;食品、金融等等。

 

These companies have voluntarily chosen to meet the world’s most rigorous standards for social and environmental performance, transparency, and accountability. They also voluntarily widen their fiduciary view, amending their legal incorporation to create benefit for both shareholders and stakeholders. They are creating jobs with dignity and meaning. They’re fostering thriving communities. They’re protecting our precious natural resources. And they’re building products and companies that are regenerative.

這些B型企業對於自己在社會與環境績效、財務透明以及當責的表現,自願採用全球最嚴格的標準。他們自發性地擴大企業責任範圍,修改公司章程,同時為股東和利害關係人創造利益。他們賦予工作尊嚴和意義;帶動社區蓬勃發展;保護珍貴的天然資源,發展再生產品與企業。

 

Every B Corp has a story to tell about how they are using their business for real and positive impact. Take for example...

B型企業運用商業模式發揮實質的正向影響力,創造一個又一個動人的故事,例如:

 

Elvis & Kresse, a UK-based luxury accessory company that reclaims ‘rescued raw materials’ like firehose and leather and transforms them into handbags while giving half their profits to Firemen’s Charities.

位於英國的藝克公司(Elvis&Kresse),回收淘汰和作廢的材料,如老舊的消防水管和多餘的皮料,做成高級手提包、飾品,並將一半利潤捐給消防員基金會 (Firemen's Charities)。

 

 Greyston Bakery, a US-based commercial bakery (they make the brownies that go into Ben & Jerry’s ice cream), that practices open hiring and whose profits go to its non-profit parent organization, the Greyston Foundation, that supports the local community.

格雷斯登(Greyston Bakery)是一家位於美國的烘培坊(供應布朗尼給美國知名冰淇淋品牌Ben&Jerry’s),他們實行「開放雇用招募員工制度(open hiring)」,並將所有利潤用於扶持當地社區的非營利母公司-Greyston 基金會。(編譯:open hiring, 開放雇用政策;只要有職缺,無論是誰都可受到雇用。)

 

Domi, a Taiwan-based business which is building a movement to turn ordinary people into climate change-makers by developing a technology platform that links individuals and families with emissions-saving products, sustainable technologies, effective institutions, and one another.

DOMI綠然能源是台灣第一家B型企業,正在發起「人人都可以成為氣候創變者」的社會運動,透過技術平台,連結個人、家庭與減碳產品、永續科技、環保組織等等。

 

 SilverChef, an Australian business which provides flexible funding options to hospitality & commercial equipment markets to support small business owners based on their personal and business potential.

位於澳洲的銀廚 (SilverChef) 則依據業主及其企業發展潛力,提供小型公司彈性的餐飲設備融資方案。

 

Danone North America, a multi-billion dollar food and beverage company that has made a formal, long-term commitment to balancing financial success with social and environmental responsibility.

北美達能 (Danone North America) 是一家營業額數十億美元的食品飲料公司,也已做出正式的長期承諾,要同時兼顧營收和企業的社會與環境責任。

 

These companies are part of a powerful, fast-rising global ecosystem of people, businesses, governments, nonprofits, universities, and other players that is dedicated to creating an inclusive and sustainable marketplace that is working towards shared and durable prosperity for all.

這些企業都隸屬於一個強大、正迅速崛起的全球生態系統,參與成員包括一般大眾、企業、政府、非營利組織、大學等等。這個生態系統致力於創建一個包容、永續的商業市場,促進萬物的共享、持久繁榮。

 

But don’t just take it from us – leaders around the world have been signalling how important the B Corp movement is to our future as a species and society. Fast Company called the B Corp movement one of “20 Moments From The Past 20 Years That Moved The Whole World Forward”, along with the iPhone, Uber, and the Human Genome project. That’s pretty good company.

不是只有我們這樣說,實際上,世界各地的領導者均紛紛肯定B型企業運動對於人類未來社會的重要性。知名媒體Fast Company將B型企業運動稱為「過去20年來推動全球前進的20個重大事件之一」,與iPhone,Uber和the Human Genome project(人類基因組計劃)齊名。B型企業運動真是太棒了!

 

So bring on the quantum revolution – but let’s not just leave it for computing. Let’s use this shift as an opportunity to bring the beyond-binary mindset to how we approach business.

讓我們一起啟動量子思維的重大變革吧!別讓量子技術只停留在電腦運算上,讓我們把握這個契機,經營企業時,開始超越二元對立的思考模式吧!

 

For more on B Corp Certification, visit www.bcorporation.net or log onto the free online tool at www.BImpactAssement.Net/HBSalumni.

有關B型企業認證的更多資訊,請搜尋官網www.bcorporation.net